Released on = August 25, 2006, 10:08 am

Press Release Author = Mary French

Industry = Real Estate

Press Release Summary = Coldwell Banker Platinum Properties now uses the latest
version of IDX Broker to display and completely integrate Multiple Listing Service
(MLS) listings on its website.

Press Release Body = EUGENE, ORE. - Eugene based IDX, Inc. today announced the
addition of Coldwell Banker Platinum Properties to its suite of real estate based
search applications online. Coldwell Banker Platinum Properties now uses the latest
version of IDX Broker to display and completely integrate Multiple Listing Service
(MLS) listings on its website. This allows Coldwell Banker Platinum Properties to
retain leads generated from direct traffic, rather than losing out to the listing
broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate
professionals with the tools needed to create a competitive advantage in a growing
real estate market.

The objective in developing a website with an integrated MLS data feed was to
generate new leads at a low cost for the client. With automatic email announcements,
custom client home views, and advanced admin and integration controls, Coldwell
Banker Platinum Properties' clients now have access to the entire MLS listing
database on its website.

Additional benefits of using IDX Broker Pro include the ability to automatically
create featured listing pages, check the status of new MLS listings and generate
automatic emails 24/7.

About Coldwell Banker Platinum Properties
Coldwell Banker Platinum Properties is a leader in the industry. Over the course of
the last 100 years, Coldwell Banker has built a solid reputation as the premier firm
to meet your real estate needs.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based
applications for real estate professionals throughout the U.S. IDX, Inc. offers two
primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real
estate agents and brokers to integrate listings from their Multiple Listing Service
(MLS) seamlessly into their own real estate website. This integrated IDX data feed
allows agents and brokers to generate and manage leads online from all listings in
their respective area of specialty. SLM Pro is a Sponsored Listings Management
marketing program that assists businesses with the complex task of creating and
managing a dynamic online marketing plan. SLM Pro uses a unique approach to online
ad placement that maximizes the overall reach of a user's website, while delivering
relevant and targeted traffic efficiently. For more information about IDX, Inc.
services and products, please visit http://www.idxbroker.com or call (800)421-9668.




Web Site = http://www.idxbroker.com

Contact Details = IDX, Incorporated
PO Box 71866
Eugene, OR 97401

Toll Free: (866) 892-2133
Phone: (541) 343-3912
Fax: (541) 343-3915
Web: www.idxbroker.com